888live Privacy Policy – Personal Data Protection for Malaysian Members

888live ("we", "the platform", or "888live") operates under the domain 888live-khelo.com and is fully committed to protecting the privacy of every individual who uses our services. This Privacy Policy ("Policy") transparently and clearly describes how 888live collects, processes, stores, uses, and protects your personal information in accordance with Malaysia's Personal Data Protection Act 2010 ("PDPA") and other applicable legal provisions.

This policy applies to all individuals who interact with the 888live platform in any capacity — including website visitors, registered members, individuals in the process of registering, and anyone who contacts our support team. It covers all 888live channels, including the website, mobile app (where applicable), live chat, email, and any other communication channels we operate.

888live acts as Responsible Data Processor (Data Controller) under Malaysia's PDPA for all personal data collected through our platform. This means we are fully accountable for ensuring that all data processing is carried out in accordance with the principles set out in the PDPA — including the general principle, notice and choice, disclosure, security, integrity, access, and cessation of processing.

We understand that your trust is something to be earned, not simply assumed. That's why we've written this Privacy Policy in plain, straightforward English — not dense legal language that requires a specialist to decode. If any section is still unclear, the 888live support team is happy to walk you through it in simpler terms.

888live only collects personal data that is strictly necessary for the stated purposes. We do not collect excessive or irrelevant data beyond the scope of the services we provide. Below are the categories of data we collect and the purpose for each:

888live does not collect sensitive data categories such as health information, biometric data, political opinions or religious beliefs, unless specifically required by Malaysian law or legitimate compliance obligations. Should the collection of sensitive data ever become necessary in a particular situation, we will obtain your explicit consent beforehand.

Data is collected through several channels — directly from you during registration, login, and use of the 888live platform; automatically via tracking technologies such as cookies; and in certain cases, from legitimate third-party sources such as identity verification agencies for KYC purposes.

888live uses the personal data it collects solely for legitimate purposes directly related to the services we provide to you as a member. The following is a complete list of how we use your data:

• Core Service Delivery: Managing your 888live account, processing deposits and withdrawals in Malaysian Ringgit (RM), verifying sports and casino bets, and providing access to all platform features.
• Identity Verification (KYC): To fulfil our legal obligation to verify member identity — particularly for withdrawals above certain thresholds — and to prevent the platform from being accessed by individuals under the age of 18.
• Security & Fraud Prevention: Detecting, investigating, and preventing suspicious activity, bot usage, bonus abuse, money laundering, and other fraudulent activities that could compromise the security of the platform and its members.
• Account Communications: Sending important account-related notifications — including deposit confirmations, withdrawal processing, terms updates, security alerts, and 888live promotional information you have agreed to receive.
• Responsible Gambling: Monitoring betting patterns to identify members who may benefit from responsible gambling support, and enforcing the self-exclusion limits you have set in your 888live account.
• Platform Improvements: Analysing aggregated (non-personal) usage data to understand how members use the 888live platform, identify technical issues, and inform decisions on new features to be developed.
• Legal Compliance: Fulfilling compliance and reporting obligations under applicable Malaysian laws, including the PDPA 2010, the Anti-Money Laundering, Anti-Terrorism Financing and Proceeds of Unlawful Activities Act 2001 (AMLATFPUA), and directives from relevant regulatory bodies.

888live will not use your personal data for any purpose not stated in this Policy without first obtaining fresh consent from you, unless required by law.

Under Malaysia's PDPA 2010, all personal data processing must rest on a valid legal basis. 888live processes your personal data on the following grounds:

• Consent: For data processing that is not a contractual or legal requirement — such as sending marketing communications and usage analytics — 888live obtains your explicit consent at registration. You may withdraw this consent at any time through your account settings without affecting your core 888live services.
• Contract Performance: Processing required to provide the 888live services you agreed to upon registration — including financial transaction processing, account management, and platform access.
• Legal Obligation: Processing required to fulfil 888live's legal obligations under Malaysian law — including KYC identity verification under AMLATFPUA and mandatory reporting to the relevant authorities.
• Legitimate Interests: Processing that is necessary for the legitimate interests of 888live or third parties — including fraud prevention, platform security, internal analytics for service improvement, and enforcement of our Terms & Syarat — provided those interests do not override your fundamental rights and freedoms.

888live does not sell, rent, or trade your personal data to any third party for their own marketing or commercial purposes. This is an absolute, unchanging commitment.

However, in the course of operating the 888live platform, we may share data with a limited and specific set of third-party categories, with each sharing arrangement subject to strict data protection agreements:

• Payment Service Providers: E-wallet and payment service providers such as Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow and FPX (Maybank2u, CIMB Clicks) receive only the minimum data necessary to process your transactions — typically limited to transaction reference information and the amount in Malaysian Ringgit (MYR).
• Identity Verification Service Providers: Third-party KYC providers used to verify member identity in compliance with anti-money laundering legal requirements. Such sharing is kept to the minimum necessary and is governed by strict confidentiality agreements.
• Platform Software Provider: Companies providing casino software, sports betting platforms, and technical components of the 888live platform may have limited access to certain data solely for the purposes of technical support and maintenance.
• Malaysian Authorities: 888live will disclose data to Malaysian government authorities or law enforcement bodies when required by law or a valid court order — including to the Personal Data Protection Department, the police, the courts, or any relevant regulatory body.

All third parties granted access to 888live members' personal data are bound by legally enforceable data processing agreements, requiring them to uphold data protection standards at least equivalent to those set out in this Privacy Policy and Malaysia's PDPA.

888live implements comprehensive technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction, or accidental disclosure:

• 256-bit SSL Encryption: All data transmitted between your device and 888live's servers is protected by 256-bit SSL encryption — the same standard used by major Malaysian banking institutions. No sensitive data is transmitted in plain text.
• Internal Access Controls: Access to personal member data within 888live is restricted solely to staff with a legitimate operational need, based on a strict need-to-know basis. All access is logged and regularly audited.
• 24/7 Security Monitoring: 888live's security monitoring systems operate around the clock to detect and respond to security threats, intrusion attempts and suspicious activity before any harm can occur.
• Data-at-Rest Encryption: Sensitive data stored in 888live's systems — including financial information and identity verification documents — is held in encrypted form with securely managed keys.
• Regular Security Audits: 888live conducts regular internal and external security audits to ensure our data protection infrastructure stays ahead of the latest emerging threats.

Data Retention Period: 888live retains your personal data for as long as your account remains active and for the required period following account closure — typically 7 years for financial records, to comply with Malaysian legal requirements under AMLATFPUA and applicable tax laws. Once the designated retention period expires, data is securely deleted in accordance with established procedures.

The 888live platform uses cookies and similar tracking technologies to enhance your experience, maintain the security of your login session, and understand how members use our platform. The following are the types of cookies we use:

• Essential Cookies: Required for the core functions of the 888live platform — including login session authentication, language preference memory, and basic security features. These cookies cannot be disabled as they are essential for the platform to operate. No personally identifiable information is stored in this type of cookie.
• Functional Cookies: Saving your preferences such as odds display format, favourite teams, and 888live interface settings so you don't have to reconfigure them each time you log in.
• Analytics Cookies: Aggregated and anonymised usage data is collected to help 888live understand how the platform is used — including the most frequently visited pages, typical session durations and common navigation paths. This information is used solely for platform improvement.
• Security Cookies: Used to detect suspicious login patterns, identify access attempts from new devices, and protect your 888live account from unauthorised access.

You can manage cookie settings through your web browser. Disabling certain cookies may affect the functionality of the 888live platform — particularly if essential cookies are turned off. For guidance on managing cookies in popular browsers (Chrome, Firefox, Safari), refer to the help section of the respective browser.

As a data subject under Malaysia's PDPA 2010, you have the following rights regarding your personal data held by 888live:

In certain operational circumstances, the personal data of 888live members may be transferred to or processed in countries outside Malaysia — for example, when the platform's software providers or cloud services we use maintain server infrastructure in other countries.

888live ensures that any such international data transfers are carried out with adequate safeguards, in full compliance with Malaysia's PDPA requirements. The protective measures we apply include:

• Binding data processing agreements with all international data recipients, requiring protection standards equivalent to those of the Malaysian PDPA.
• Priority is given to providers operating in jurisdictions with recognised data protection laws.
• Data protection impact assessments (DPIA) prior to any new international transfer of members' personal data.

If you would like to learn more about the international data transfers carried out by 888live and the specific safeguards in place, please contact us at support@888live-khelo.com.

The 888live platform is exclusively for individuals aged 18 years of age and above. We do not knowingly collect or process personal data from individuals under the age of 18 under any circumstances.

All individuals registering an 888live account are required to confirm that they are at least 18 years of age. Our KYC process includes a date-of-birth verification step specifically designed to identify and block any registration attempts by underage individuals.

Should 888live discover that personal data belonging to a minor has been inadvertently collected — whether through age misrepresentation or any other reason — we will take immediate action to permanently delete that data and close the account in question. Parents or guardians who believe their child may have registered an account with 888live should contact us immediately at support@888live-khelo.com.

The 888live platform may contain links to third-party websites or services in certain contexts — for example, links to payment service providers such as Touch 'n Go eWallet or GrabPay during the deposit process. Once you follow such links and leave the 888live platform, this Privacy Policy no longer applies.

888live is not responsible for the privacy practices or content of any third-party websites visited via links from our platform. We encourage you to read the privacy policy of any third-party site before providing them with personal information. Please note that 888live has no control over how third-party sites handle your data.

888live reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, new legal requirements, or improvements in how we protect your data. All amendments will be posted on this page with an updated "Last Updated" date.

For material changes — that is, changes that significantly affect how we use or protect your personal data — 888live will notify all registered members via email and in-platform notification at least 14 days before the changes take effect. This extended notice period — longer than that for our general Terms & Syarat — reflects how seriously we take privacy, both yours and ours.

Your continued use of the 888live platform after any amendments take effect constitutes your acceptance of the revised Privacy Policy. If you do not agree with the changes, you have the right to close your 888live account and request a withdrawal of your balance before the changes come into effect.

For any enquiries about this Privacy Policy — whether the current version or any proposed amendments — please contact the 888live Data Protection Officer at support@888live-khelo.com. Our team is ready to help you understand the rights and protections available to you.